FLOW IDRA provides the best media monitoring and advertising intelligence solutions in Albania and Kosova. We are the partner of choice for serious business companies, international organisations, PR and advertising agencies, and media outlets that seek to monitor, document and make sense out of their media activities.

Our main advantage is easy to describe: we are a truly professional and independent media monitoring unit and deliver excellent solutions to our clients. Through our web-based monitoring platforms clients can follow any media channels on real-time, view latest ads or news content, verify airing of spots, and download up-to-the-minute reports.



Media Plan Verification

When you need to be absolutely sure that all your spots, logos, pop-ups or mentions are actually aired / published as planned, IDRAMEDIA is here to provide you with the evidence, to capture any changes however small, and to ensure that changes to the plan are well-documented.

Competitive Reports

They vary in scope and format, but generally include sector-based data that provide the full picture of the advertising market expressed in various metrics such as ad air time, spending, number of ad occurrences, time of airing, duration, prime time presence, weekend share, premium placements, etc.

Daily Reports

When you need immediate documentation for your own or your competitors' TV, Print or Radio ads, IDRAMEDIA captures and sends you the video, image or audio file in record time.

Alerts & Notifications

We send alerts and notify our clients immediately in cases of relevant events, news or ads. Alerts are send via e-mails, SMS or Skype, depending on clients' preference.

FLOWIDRA produces advertising performance indicators that are useful for clients who want to improve their media strategies and increase the effectiveness of their advertising campaigns. Key indicators include:

  • Number of ad occurrences
  • Time of airings / Ad placement
  • Total Advertising Air Time / Total Advertising Space
  • Spending
  • Prime Time presence
  • Day part splits
  • Weekend share
  • Premium placement shares
  • Free Spots vs. Sponsorships
  • Our clients work with us to measure TV advertising, to monitor media campaigns, to analyze advertising trends, to gain insight into creative content, to evaluate expenditures, to understand competitors’ advertising moves and to identify the best options for spending their advertising budgets.

    Editorial Content Monitoring

    Traditionally known as Press Clipping this service extends now into TV and Online media in addition to newspapers and magazines. It brings to clients mentions, news, interviews and articles covering themes, keywords and brands related to the client or to the competition. This service is valuable to PR departments, spokespersons and communication managers. Key performance indicators that are captured by IDRAMEDIA include:

    Total coverage time / space

    Share of coverage time / space

    Number of news reports / articles (mentions)

    Number of dedicated news reports / articles (press releases)

    Ratio of text vs brand appeareance / text vs. photo

    Number of newspapers

    Advertising Value Equivalency

    Tone of Voice


    IDRAMEDIA has introduced an original method for measuring audience preferences regarding media channels and particular media content. The results it brings are valuable indicators of viewers' emotional bonding with content and therefore a reliable predictor of advertising & PR campaign effectiveness. The qualitative scores can be used for:

    Media campaign planning

    Media buying negotiations

    Post-buy evaluations

    Competitive analysis

    In addition, and in cooperation with Telemetrix sh.a, IDRAMEDIA offers professional TV audience measurement.


    For clients who require in-depth knowledge of media activities and competitive information we prepare special reports that measure performance of given sectors and companies. These reports are important for annual planning and reporting and for projecting future media strategies.

    Cross-media analysis

    Sector-based media presence

    Cost analysis of advertising & PR campaigns